play_arrow
MIX 56 CHESHIRE'S BEST MUSIC MIX
Phil
PHIL ROBERTS
PHIL IN THE MORNING
If you ride a motorbike, you’ll know that gear changes are just part of the rhythm of the road. But for Ian Blakeman, a Cheshire inventor based in Nantwich, that everyday action was something that could be improved.
Out of that simple idea came Soleshftr, a smart little attachment designed to help riders shift gear with less movement, less fatigue and a bit more control.
Ian explained that the invention grew out of real riding experience, especially the strain of using stiff, heavy motorcycle boots over long distances.
Instead of just accepting that as part of the job, he looked for a better way to do it.
That’s often how good inventions begin: not in a lab, but in the middle of everyday life when something keeps annoying you enough that you finally decide to fix it.
Soleshftr works as an extension to the boot, helping riders make gear changes with less movement.
The idea is simple, but that’s exactly why it works.
By reducing the amount of ankle, knee and hip movement needed, it helps take some of the strain out of riding, especially on longer journeys.
Anyone who has spent time on a bike will know that smoother gear changes can make a big difference.
When you need to react quickly, a small improvement in movement can mean a lot more than it sounds like on paper.
That’s why Soleshftr has found an audience with off-road riders, adventure bikers and cruisers who want something that makes riding feel easier without changing the whole experience.
Ian’s company, Bullshift Sales Limited, is based in Nantwich, Cheshire.
What started as a practical solution for one rider has become a product sold through the company’s website and shared with riders further afield too.
That makes it a proper local success story — one of those inventions that begins with a small frustration and ends up finding customers around the world.
Ian also spoke about the less glamorous side of invention: prototyping, testing, protecting the idea and taking the financial risk that comes with getting a product off the ground.
It is a reminder that a clever idea is only the start; turning it into something real takes time, patience and persistence.
That’s often the part people never see, but it is usually where the hard work really happens.
What makes Ian’s story interesting is that it feels relatable.
He spotted something that was genuinely irritating, looked for a better way, and built something practical that other riders can use too.
And that, really, is the heart of a good invention story.
play_arrow
Local Inventor Unveils Game-Changing Bike Boot Extension Phil Roberts
Written by: Phil Roberts
15B THE CROSS | LYMM | WA13 0HR | 01925 988944