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Would You Flip a Coin for £1 Million?

today31 July 2026

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Would You Flip a Coin for £1 Million? Wealth Coach Sara Jane Maxwell on Money, Risk and Mindset

sara jane maxwell wealth coach phil roberts MIX56 cheshire radio
Sara Jane Maxwell is back on Phil in the Morning on MIX56

Phil Roberts on MIX56Phil

PHIL ROBERTS
THE MORNING SHOW

Imagine this. You’re handed a guaranteed £50,000. Or you can flip a coin — heads you win a million, tails you walk away with nothing. What do you do?

That was the question that had Phil In The Morning in a spin this week, thanks to a BBC article and our brilliant wealth coach, Sara Jane Maxwell. And the answer says a lot more about us than we might think.

Most of us take the safe £50,000

The overwhelming majority of people pocket the guaranteed cash and never touch the coin. “Being given 50K and then suddenly losing it — that’s a significant loss,” Sara Jane explained. “How do you make 50K back?

Interestingly, the survey found men and younger people were more likely to gamble on the flip. Youth helps, Sara Jane pointed out — if you’re young, you’ve got the time to earn that money back if it all goes wrong.

But here’s the twist that got us thinking. Flip the scenario to a fiver — risk £5 for the chance of £100 — and suddenly almost everyone takes the gamble. Same maths, completely different decision. “It’s just down to what we’re prepared to lose.”

Money is emotional, not just mathematical

This is Sara Jane’s whole world. “There are two distinct sides to money,” she told us. “One is the practical way we manage it — the numbers, the spreadsheets. The other is the emotional side: how we actually feel about it. And I think that’s equally as important.”

So much of our attitude to risk comes from what we’ve lived through — whether we grew up feeling lucky or unlucky, whether the people around us took chances that paid off or backfired. Phil shared how his mum used to wait for an Alton Towers coupon in the paper before a family day out — and admitted he’d happily do the same today. No shame in that at all.

The risk of doing nothing

Here’s a point that surprised a few of us. One of the biggest risks Sara Jane sees isn’t a bad investment — it’s leaving money sitting in cash, doing nothing.

“As inflation rises, the value or the power of your money decreases,” she said. Every year, a couple of per cent of inflation quietly nibbles away at savings that aren’t earning a decent return. It’s a risk we forget about precisely because it doesn’t feel like one.

You might already be an investor

Loads of people tell Sara Jane, I’ve never invested, I wouldn’t know where to start. Her reply? “Have you got a workplace pension? Then you’re already an investor.”

The key, she says, is getting comfortable with the idea that markets rise and fall. When a pension dips, our gut screams take it out! — but often that’s exactly the wrong moment. “When prices have dropped, that’s probably the best time to buy more.” Over time, markets tend to bounce back.

Start small — and only risk what you can lose

If you’re curious about investing, Sara Jane’s advice is refreshingly gentle: start with what you can comfortably afford to lose. That might be £20 a month drip-fed over time, rather than a lump sum on a single day. “Get yourself comfortable with that before you start to put more in.”

And a lovely bit of honesty to finish: a flutter isn’t a crime. “It’s okay to gamble with your fun money if it’s genuinely fun money and you get a buzz out of it.” The problem is only when we gamble what we need for food, rent or the essentials.

Where to find Sara Jane

If this got you thinking differently about your own money, you can find Sara Jane on Instagram at @yourwealthcoach_ or over at wealth-coach.co.uk.

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    Would You Flip a Coin for £1 Million? Phil Roberts

Catch Phil In The Morning on Cheshire’s Mix 56, weekdays 10am–1pm.


Written by: Phil Roberts